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Webflow Performance: Tips to Optimize Your Site's Loading Speed

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In today's fast-paced digital landscape, your website’s performance also needs to keep up with the incredible speed of the internet. It can be tricky to know how to get to a performant, and well-optimized website, which ultimately makes for a better  experience for your users. However you can keep your cool since we will now dig deeper into how you can make sure your users are satisfied with your website. And since everything is done inside of Webflow, this shouldn’t an issue for a pro like you.

How to optimize your code and images?

Webflow offers powerful features and tools that make it easier to create highly optimized and visually appealing websites. The first step is therefore to make sure you have the best image and code optimization for your website, so let's start there.

1. Lazy loading

Lazy loading is something that Webflow does by default when you add an image to the canvas. And this is important as it ensures that the asset is only loaded once it appears in the viewport, resulting in a smaller initial load when first opening the website. 

However, it is also important to note that you sometimes want images to load immediately, for example images that appear in the hero section of a page. This is because you want to display all visible content to the user as soon as possible. To do this, all you have change is select the assets type of loading from lazy to eager. This forces the asset to be loaded as soon as the page loads. 

2. Image resolution

Besides enhancing the loading process, you have to make sure images are sized properly for their specific use case.. Not only does large high-resolution images trigger negative results in Lighthouse, but it also increases the time it takes for the browser to load the asset. Properly sizing your images ensures that they are displayed at the appropriate dimensions without sacrificing quality or causing unnecessary delays.

3. Responsive image feature

To help you with image resolution and save youtime, Webflow offers a responsive image feature, which automatically generates multiple versions of each image you upload, catering to different display sizes and resolutions. This ensures that the appropriate image size is served to users depending on their device, resulting in faster loading times and better performance. 

However you should always do your very best in resizing your images and graphics manually, as Webflow’s native feature is not 100% reliable. 

4. Image formats

Typically the primary image format you want to use WEBP. This is a format optimized for web use, preferred by Google and used as a ranking factor for you website. However, some of the other common image formats include:

JPEG is a popular image format that uses lossy compression, which means that it sacrifices some image quality to reduce file size. In contrast to JPG, PNG is a lossless image format, meaning it retains all the original image data without sacrificing quality – great for quality, not so much for page speed. And lastly, SVG is a vector-basedformat. SVG images are resolution-independent and can be scaled up or down without losing quality. 

Utilizing elements and interactions

Animations and interactions can be a great tool to engage your users, however, if taken to far it can affect the page experience negatively. Here are some things to keep in mind regarding this:

1. Minimize elements and interactions

As already mentioned, having too many interactions can slow down the page speed and as a result negatively affect your users experience. This is because having too many animated assets increases the size of CSS file, amount of files needed to load, and server requests.

Be mindful of the number of interactions and elements you include and focus on incorporating only those that provide important value to your users and enhance your site's design for the best experience.

After all, we want to deliver a website that reaches your client’s goals, not one that induces an unexpected epilepsy attack.

2. If you still need extra interactions

If you still want or need to use a lot of interactions and animations, be mindful of what assets you use, how they affect the page, and if it’s quickly loaded on less performant devices.

To check this, you can preview your website from different devices to ensure that the performance still lives up to your expectations. 

Prioritize and analyze

Apart from what we’ve already covered, some key things to consider for your websites performance are;

1. External scripts

External scripts are JavaScript files or libraries from third-party sources that provide additional functionality, such as analytics, social media sharing buttons, or custom fonts. While they can enhance your site's functionality, they can also slow down your site's loading time, especially if they are not properly managed. A general rule of thumb is to make sure that you use as few external scripts and third party services as possible, and prioritize the critical scripts to keep happy viewers.

If however you have to use certain scripts, adding the defer tag to it will tell the browser to load it only after everything else has been properly loaded.

2. Analysis tools

After doing everything you can to improve your page load speed, you can also check your performance through analysis tools like Google PageSpeed Insights, Lighthouse, or Ahrefs to measure the impact of things like image sizes, third-party scripts, etc. This will not only help you understand the performance trade-offs, but will also help you with actionable steps toward improving the performance.

Your road starts here

Alright so finally  we now know that everything starts with optimizing images, choosing the appropriate formats, and leveraging Webflow’s functions such as lazy loading. Also, you need to be mindful of the number of elements and interactions used on your website, focusing only on those that enhance your user's experience and site design.

By incorporating these best practices, you can create a performant and engaging experience for your visitors As a final note, you should keep in mind that regular monitoring and optimizing of your website is essential for maintaining its performance, and user experience.

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